Listening Overview
Listening is KronGage's brand intelligence module. It continuously monitors social media platforms for mentions of your brand, competitors, keywords, and hashtags — giving your team real-time insight into what people are saying about you online.
Accessing Listening
Click Listening in the KronGage left navigation bar (the ear icon). The module has six sections:
| Section | What you can do |
|---|---|
| Overview | Real-time dashboard with mention counts, sentiment metrics, and trends |
| Setup | Create and manage monitoring jobs — define what to track |
| Insights | AI-powered analysis — ask questions about your social data |
| Feed | Live stream of every mention as it is collected |
| Farm | Manage browser profiles used to collect data |
| Alerts | View system alerts and notifications |
Overview Dashboard
The Overview tab is your real-time brand health dashboard. Use the 24h / 7d / 30d selector at the top right to change the time range.
Metric cards:
- Live This Hour — mentions collected in the current hour
- 24H Mentions — total mentions in the selected window
- Sentiment Gauge — brand health score from Negative to Positive
- Top Platform — the platform generating the most mentions
- Sentiment Split — breakdown of positive, neutral, mixed, and negative mentions
Charts and panels:
- Sentiment River — stacked area chart showing how sentiment has shifted over time
- Platform Activity — volume per platform across the time window
- Trending Topics — top keywords by volume with trend direction
- Top Voices — most influential authors mentioning your brand
- Collection Layers — status of each data collection method (OAuth, API, Browser)
Setting Up Monitoring Jobs
Before data appears on the Overview dashboard, you must create at least one monitoring job.
- Go to Setup
- Click + New Monitoring Job (or Create Your First Job)
- Configure the job:
- Name — a label for this job (e.g. "Brand Mentions", "Competitor Watch")
- Keywords — terms, hashtags, or handles to track
- Platforms — which social networks to monitor
- Schedule — how often to collect (continuous or scheduled)
- Toggle the job Active and save
Each job runs independently. You can have multiple jobs for different brands, competitors, or campaigns.
Supported Platforms
Listening monitors mentions across:
- X (formerly Twitter)
- YouTube
- TikTok
- Mastodon
- News sources
Insights — AI Analysis
The Insights tab lets you ask natural language questions about your social data:
- "What are people saying about our pricing?"
- "Which competitor is getting the most positive sentiment this week?"
- "What drove the spike in negative mentions on Tuesday?"
The AI analyses your collected mention data and returns a structured answer with supporting evidence from actual posts.
Live Feed
The Feed tab shows every mention in real time as it arrives. Use the filters at the top to narrow by:
- Platform — view only Twitter mentions, only Instagram, etc.
- Sentiment — filter to only negative mentions for quick triage
- Time range — recent or historical
Each mention card shows the post content, author, engagement metrics (likes, shares, comments), and the AI-assigned sentiment.
Alerts
The Alerts tab surfaces operational issues with data collection. Common alert types:
| Alert | Meaning |
|---|---|
| Zero yield | No mentions collected recently — a job may need attention |
| Login failed | A browser session could not authenticate to a platform |
| Challenge | A CAPTCHA or two-factor prompt was encountered |
| Cookie expired | A session has expired and needs to be refreshed |
| Rate limited | A platform is temporarily throttling data collection |
Alerts marked Critical are also sent via Slack or email if configured by your administrator.
Updated 5 days ago