Guides
  1. Listening

Insights

The Insights tab gives you a conversational AI interface over your collected social data. Instead of manually reading through hundreds of mentions, ask plain-language questions and get structured answers backed by real post evidence.

Listening Insights tab showing the Social Intelligence Insights interface with Ask Questions, Trends, and Digest tabs and example question prompts

Three Modes

Ask Questions
Type any question about your social data and the AI searches through your collected mentions to find an answer.

Examples:

  • "What are the main themes in negative mentions this week?"
  • "Which competitors are getting the most attention?"
  • "What content topics drive the highest engagement?"
  • "How has our sentiment changed over the past 7 days?"
  • "Who are the most influential voices talking about us?"

Trends
Automatically detects unusual volume spikes or sentiment shifts and surfaces them as trend cards — no questions required.

Digest
Generates a ready-to-read summary of the most important social activity in your selected time window (24h, 7d, or 30d). Use this for weekly team briefings or stakeholder reports.

How It Works

The AI analyses only your collected mention data — it does not search the live internet. Answers cite the specific posts they drew from, so you can verify every insight.

The time range selector (24h / 7d / 30d) at the top of the page controls which window of data is included in all queries.

Updated 5 days ago