Customer 360 Overview

Customer 360 is KronGage's unified customer intelligence platform. It aggregates every signal about a customer — conversations, activity, engagement scores, lead status, and channel presence — into a single profile, giving your team a complete picture of every person they interact with.

Accessing Customer 360

Click Customer 360 in the KronGage left navigation bar (the people icon). The module has five sections:

Section	What you can do
Profiles	Browse, search, and filter all customer profiles
Timeline	See a chronological activity stream across all customers
Segments	Create and manage dynamic audience segments
Journeys	View the customer lifecycle stages
Webhooks	Configure outbound webhooks for profile events

Customer Profiles

The Profiles section is your unified customer database. Each profile consolidates data from every channel and interaction.

Filter tabs:

All — every profile in your workspace
Leads — contacts identified as potential customers
Customers — converted, active customers
VIP — high-value contacts flagged for priority treatment

Profile stats (top of list):

Active 7d — profiles with activity in the last 7 days
Avg Score — average intelligence score across all profiles
Active 30d — profiles active in the last 30 days

Intelligence Scores

Every profile is automatically scored across four dimensions:

Score	What it measures
Engagement	How actively the customer interacts (messages, opens, clicks)
Lead Score	Likelihood to convert based on activity and behaviour
Health	Overall relationship health — declining engagement signals churn risk
Churn Risk	Probability the customer will disengage or leave

Scores update automatically as new data comes in from KronChat, Campaigns, and other modules.

Channel Presence

Each profile shows which channels the customer has been active on — WhatsApp, Email, Live Chat, Instagram, etc. This lets agents instantly see how to reach a customer and which channel they prefer.

Segments

Segments are dynamic groups of profiles based on rules you define. Examples:

"Leads with Lead Score > 70"
"Customers inactive for 30+ days"
"VIP profiles with Churn Risk > 60"

Segments update automatically as profiles meet or leave the criteria. Use segments to:

Target specific groups with Campaigns
Monitor at-risk customers in the timeline
Export groups for analysis

Timeline

The Timeline view shows a unified activity stream across all customers — new conversations, messages, score changes, and status updates in chronological order. Use this to monitor the health of your entire customer base at a glance.

Webhooks

Configure outbound webhooks to push profile events to external systems (CRM, data warehouse, Slack, etc.):

Go to Webhooks
Click New Webhook
Enter the destination URL
Select which events to send (profile created, score changed, segment entered, etc.)
Save and activate

Webhook payloads are signed for verification.