Profiles
The Profiles tab is your complete customer directory. Every person who has interacted with your business — across KronChat, Campaigns, or any connected channel — has a unified profile here, automatically enriched with intelligence scores and activity data.
Browsing Profiles
Use the filter tabs to segment the list:
| Tab | Who it shows |
|---|---|
| All | Every profile in your workspace |
| Leads | Contacts identified as potential customers |
| Customers | Converted, active customers |
| VIP | High-value contacts flagged for priority treatment |
The stats bar shows Active 7d, Avg Score, and Active 30d for the current filter.
Searching Profiles
Use the search bar at the top to find a profile by name, email, or phone number. Results update as you type.
Opening a Profile
Click any profile in the list to open their full detail panel on the right. You'll see:
- Contact details — name, email, phone, company
- Labels — Lead, Customer, VIP, Individual, etc.
- Score badge — the overall intelligence score (0–100)
- Intelligence Scores — Engagement, Lead Score, Health, and Churn Risk
- Channel Presence — which platforms the customer has been active on
Intelligence Scores
| Score | What it measures |
|---|---|
| Engagement | Frequency and depth of interactions |
| Lead Score | Likelihood to convert based on behaviour patterns |
| Health | Overall relationship health — high is good |
| Churn Risk | Probability of disengagement — high means at-risk |
Scores are calculated automatically and update as new interactions come in.
Syncing Profiles
The Sync button at the top of the page manually triggers a re-sync between Customer 360 and KronChat contacts. The Live indicator shows that background sync is running continuously.
Updated 5 days ago